Revlon was one of the very first cosmetic companies to announce their end to animal testing.In 1989, there was an article featured in The New York Times that talked about the "domino effect" that had started to occur with different cosmetic and beauty product companies within a short timespan. Quite a few of these companies seemed to be cutting their ties with the animal testing world all around the same time. In the article (linked above) it said, Avon was one of the first companies to become cruelty-free, followed by Revlon, Noxell (a company that makes skin care products), Mary Kay, and even CoverGirl.
In the same year, an article was released in Star News, about how Revlon Inc. will no longer be relying on testing their products on animals, but that they would now be relying on the educated scientists to come up with safe new formulas that will be safe for those who use their cosmetics. After a 14 year journey, Revlon finally closed their animal testing laboratory in the year 1986. Since a lot of the previous posts have been featuring some more expensive options to cruelty-free products, I was very happy to find that there are some drugstore cosmetic companies that do not test on animals. Places such as Target and Walmart usually have big sections of Revlon makeup, and I encourage you all to stop by and check some of their products out. When big companies like Revlon go out of their way to stop animal testing, it shows that they have good morals and values, which is something that I really like to see in the cosmetic companies that I use daily.
Cheers,
Haleigh
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